Beulah London

My Web - Natasha shares her favourite haunts online

Interviewed by The Good Web Guide 

My Favourite Website… - Of course. 

My Favourite App… Instagram - I’ve only recently joined and love trawling through endless beautiful images and seeing what people are up to.

My Favourite Blog… Coco’s Tea Party - I love looking through Coco’s styling ideas.

My Most Recent Buy Online… - A pair of wedges from Kurt Geiger to go with my Beulah summer dress.

My Favourite Tweeter… Julia Immonen - Julia founded Sport For Freedom and always posts such positive and motivational words and images. I love seeing what she’s up to next.

My Pet Hate About Life Online… - Life online has its upsides, but it can also be very impersonal. What I love about our store is that our customers can experience the space, she can identify with the ‘Beulah lifestyle’ and can feel the silks and try on the dresses. We love that personal interaction.

Social Media Allowed Me to Meet… Julia Restoin Roitfeld - Julia admired one of our dresses on Instagram. She’s the perfect Beulah ambassador. 

My Stand Out Online Memory… When The Duchess of Cambridge wore one of our dresses and our website crashed!

Most Worthwhile Newsletter/Mailer Subscribed To… The Bible In a Year - I love reading a small Bible passage every morning with explanations, it sets me up for the day.

#Positive thinking

#Positive thinking

#tbt Beulah’s first shoot for #ss11 @amzpeterson @what_katie_saw 💋

#tbt Beulah’s first shoot for #ss11 @amzpeterson @what_katie_saw 💋

#ss14 #idona #dress #beulahgirlsfavsalepic xx

#ss14 #idona #dress #beulahgirlsfavsalepic xx

"The hottest ethical brand on the planet"

The Mail On Sunday report on Beulah’s press day lunch at 5 Herford Street.

"Ladies who lunch: my date with the Beulah girls

Over here at MoS HQ it’s safe to say we’re pretty fanatical about fashion - but it’s a whole other story when it comes to Beulah London, the hottest ethical brand on the planet. So naturally, we were overjoyed when we were invited to join the VIP lunch with its ambassador Donna Air, founder Lady Natasha Rufus Isaacs and designer Lavinia Brennan on Thursday. And of course where better to celebrate a fabulous brand than at a fabulous venue: private members’ club No 5 Hertford Street in Mayfair, where I believe Tony Blair was grabbing a bite to eat last time I checked….”

click here for the full article x

Donna Air is glamorous in royal blue heart-decorated jumper and bow skirt as she attends Beulah lunch

"Donna was in good compnay as she headed to the UK-based luxury fashion label lunch. She posed for pictures with brunette beauties Lavinia Brennan and Lady Natasha Rufus Isaacs.

Both stars looked equally as stunning as Donna in their elegant numbers.”

"The TV presenter also wowed in an elegant blue skirt which came complete with a fetching bow at the front as she headed to a lunch to preview Beulah London’s Autumn/ Winter 2014 collection in the capital"
To read the full article click here x






Photo credit Nick Harvey

Beulah Girls and Donna Air host Beulah’s AW’14 Collection

The Beulah girls Nats and Lavinia and Donna Air hosted Beulah’s AW collection at members club 5 Hertford Street. They drank bellinis and ate prawn crostinis… For pudding they enjoyed the delicious Peggy Porschen red velvet cup cakes followed by speeches; the girls Beulah shared the inspiration for the collection and Donna shared her love for Beulah….

The AW’14 collection will arrive in the Beulah store early September so watch this space….. x


Nats and Lavinia in AW Collection


The AW collection, in store in September



Martha Ward, stylist and Lucy Cleyland, editor of Country and Townhouse

imageBeulah girls Lavinia, Natasha and Donna Air - a Beulah sandwich!



The lunch table looked beautifully decorated


Delicious Peggy Porschen cakes #love

With love,

The Beulah girls


Beulah girls with beautiful @airdonna1 wearing #beulahlondon #aw14 collection hosting our #pressday #5hertfordstreet 💋

Beulah girls with beautiful @airdonna1 wearing #beulahlondon #aw14 collection hosting our #pressday #5hertfordstreet 💋

#cakes for our #aw14 #pressday #5hertfordstreet 💕❤️💕

#cakes for our #aw14 #pressday #5hertfordstreet 💕❤️💕

Natalie Pinkham in Beulah’s new AW collection last night “Backstage at the #rah for the #bitcgala …a lot of fun so far! Thanks @beulahlondon for the frock” x

Natalie Pinkham in Beulah’s new AW collection last night “Backstage at the #rah for the #bitcgala …a lot of fun so far! Thanks @beulahlondon for the frock” x

Beautiful #campkerala girls wearing #beulahlondon at @Glastonbury #glastonbury xx

Beautiful #campkerala girls wearing #beulahlondon at @Glastonbury #glastonbury xx

BEULAH BEAUTIES - Interviewing Inspiring Women.

Liz Earle MBE

Author, broadcaster and founder of the eponymous beauty brand that carries her name, Liz Earle has also launched a charity (LiveTwice) and a wellbeing website, all about how to feel good, look good – and do some good along the way.


What do you love most about your job?

I love discovering new ways to look good and feel better – often by working with some of the world’s most talented researchers and medical specialists, who generously share their work with me so I can write about it in books and online features. Having access to some of the biggest brains in the world of wellbeing is a fantastic privilege.

Which female is your greatest inspiration?

I’m especially inspired by women who work with the destitute and dying in East Africa – including the incredible Joanna Waddington, founder of ACE Africa (I am a Patron of this charity) and Mary Coulson, founder of Restart, an organization that rescues child prostitutes and gives them a future. Both women selflessly dedicate their lives to saving others – and are more inspiring than words can say. I’ve visited several of their projects in both Kenya and Tanzania and especially admire the skills set-ups that give trafficked women the opportunity to make ethical fashion.

What’s the greatest hurdle you have overcome? 

Compared to any female entrepreneur working in the slums of East Africa I have not faced any significant hurdle at all, other than not having enough hours in the day to do half the things I feel driven to do…

Where did you first hear about human trafficking? 

Working so much in East Africa I have been aware of child prostitutes for many years, but it was only when I went to a fashion show hosted by Beulah London in aid of Hope for Justice that I became aware of women kidnaped and held as sex-slaves in the UK.  I heard first-hand from those involved in the daily challenge of rescuing women held in captivity in the UK, a situation far more widespread and shocking than I had possibly imagined.

Which beauty product can you not live without?

It has to be the bestselling, cult-classic, Cleanse & Polish Hot Cloth Cleanser.  Although I created this almost twenty years ago, it has won over 100 beauty awards and continues to be sold by the million around the globe. It’s the one beauty essential I can’t do without and I always travel with at least two in case I lose one.

How do you keep a healthy balanced lifestyle?

I live on an organic farm in the West Country and this definitely helps keep my feet on the ground (usually in muddy gumboots, actually). Being aware of the changing seasons and working through the farming year, from early spring lambing through to late-summer hay-making and beyond, helps me keep a healthy perspective on life in general. That, and having a fabulously supportive husband who makes me laugh a lot.

What could you not live without? 

My husband and my five children. And my iPhone.

Who are your style icons?

Grace Kelly – I’m looking forward to seeing Nicole Kidman play her in the movie. I also admire women who age so graciously, including actresses Helen Mirren, Kristin Scott Thomas and the American designer Caroline Herrera. All effortlessly elegant. I think the Duchess of Cambridge always looks very good too and it’s wonderful when she chooses Beulah London designs, which suit her so well.

If you could dress in any fashion era which would it be?

Probably the 1950s – all nipped-in waistlines, longer skirt lengths and glorious hats.

What’s the most memorable event you have worn Beulah to?

I wore the most beautiful, full-length, dove grey silk dress to the opening night of Aida at Verona in 2013. It was one of those hot, sultry Italian nights and we partied with the orchestra and cast afterwards, walking barefoot through the streets of Verona back to our hotel in the small hours as my feet hurt from so much dancing!

What do you think makes Beulah stand out?

For me, Beulah represents the very best of British grace and elegance. You feel very confident when wearing a Beulah design – not only for its classic good looks but also knowing that it is well-made, in the most honest and truest sense of the words.

Which is your favourite piece from Beulah’s Spring/Summer ‘14 Collection & why?

I love the powder pink Hana dress – beautifully structured and such a perfect shade of flattering shrimp-pink. The kind of dress that can take you pretty much anywhere and that you want to keep forever.


Can you describe your biggest fashion catastrophe?

I started working in the fashion and beauty world in the early 1980s, so have far too many hideously embarrassing memories of rara-skirts, shoulder pads and sequined headbands – never a great look.

Which is your favourite season to dress for?

I love the cusp of the seasons – such as Spring shifting into Summer, when I can wear floaty layers of lightweight silks and cottons topped with gauzy cardigans and wonderful wraps.

(Follow Liz Earle Wellbeing on Twitter @LizEarleWb)

Day 7 - final day Erin wears #beulahlondon #topaz #silk #jumper in #blue #heart #print for #myweekinbeulah @ejcahill photos @katrinalawsonjohnston 💙

Day 7 - final day Erin wears #beulahlondon #topaz #silk #jumper in #blue #heart #print for #myweekinbeulah @ejcahill photos @katrinalawsonjohnston 💙