Beulah London

Metro article on danger of “cheap clothes”

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A bargain-hunting shopper got a bit of a shock when she checked the label of her new £10 Primark dress.

25-year-old Rebecca Gallagher was horrified to find a hand-stitched label reading ‘Forced to work exhausting hours’ sewn into the floral sundress.

She has now vowed never to wear her bargain find for fear it could be the result of exploitative labour.

MORE: Shopper miffed by spelling mistake on Primark’s ‘beautiful’ new clothing range’

Rebecca told the South Wales Evening Post: ‘I was amazed when I checked for the washing instructions and spotted this label.

‘It was stitched by hand to say “Forced to work exhausting hours” and sewn in with the other normal labels’.

With so many options for reasonably  priced clothing on the high street, when should you save or splurge?Shoppers flock to the high street shop for cheap, throw away fashion (Picture: PA)

Disturbed by what she saw as a ‘cry for help’ from an overworked employee possibly slaving away in an overseas sweatshop, Rebecca called Primark for an explanation but said she ‘was put on hold for 15 minutes before being cut off’.

A spokesman for the cut-price high street giant said there had been ‘no other incidents of this kind’ and added: ‘We would be grateful if the customer would give us the dress, so we can investigate how the additional label became attached and whether there are issues which need to be looked into.’

Primark’s fast fashion model is loved by thrifty shoppers but often criticised by campaigners who believe it exploits workers overseas.

Primark was one of the brands that sourced clothing from the Rana Plaza factory which collapsed in 2013 killing more than 1,100 people. It has since pledged up to £8m in compensation.

Rebecca says the incident has made her think more carefully about where her bargain buys come from: ‘To be honest I’ve never really thought much about how the clothes are made.

‘But this really made me think about how we get our cheap fashion.’

Beulah in the Times Magazine

Coverage in the Times Magazine this Saturday

“Beulah’s Blossom dress is very classy - below the knee, buttoned up, long sleeve - and exceptionally pretty and feminine” - Hilary Rose

New #aw scarf lip print available in September! 💋

New #aw scarf lip print available in September! 💋

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Which one? Choosing #aw14 #campaign #images

Beulah girls in Hello! this week

The Beulah girls were photographed at Ascot last week; Natalie Pinkham wears the Glint skirt in ice blue, Nats wears the Grace jacket in pastel pink and Lavinia wears a white dress from our AW’14 collection x

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#aw14 #behindthescenes #monochrome

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#insane @katrinalawsonjohnston @rachelfinninger

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@mariyadykalo #anniversary #beautiful in #paintedlady #beulahlondon #dress

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AW14 lookbook shoot today #behindthescenes @katrinalawsonjohnston @ambromilow @charlottecowenmakeup